My Blog – Storytelling
Outlining your way to content gold
The most effective way to write content that hits the mark is to actually plan for it. Sorry, pantsters! I have a couple of tools/approaches to outlining, but before we can...
Batch, baby, batch – my not-so-secret way to belting out a ton of content
Telling your story can be really tricky. Finding the time? That can feel impossible! Enter batch writing: a way to get a ton of content done and dusted, ready for a quick...
Swings, roundabouts and lifequakes – embracing the freedom of transitions
In September 2023 I was at the pointy end of my marathon training. My fabulous friend Jaq O’Donohoe had written me a program that would get my fifty year old butt over the finish...
An argument against churning and burning low value, brand damaging content
It didn’t take long for AI generated content to flood LinkedIn - it is so, so obvious. My favourite? Aussie businesses talking about being working ‘moms.’ It would be laughable...
Ten Years of Biz and Five Lessons for Biz and Life
Happy Birthday Blue51 Communications! My business baby just turned double digits! In business years that has to be equivalent to a centenary, surely? This time a decade ago, I...
My Top 10 Favourite Reads of 2023
Being a Word Nerd means I’m also a Book Worm by default. I love reading. I adore it. It’s something I love to do *almost* more than anything else in the world. Each year I read...
Say hello to some fabulous Blue51 clients
My content strategy may wax and wane over the years - in fact, any content strategy worth its weight should be tweaked and revised as a business and a brand evolves - but one...
Ten fabulous blog posts for communications TLC
I love blogging! It’s such a fabulous way to connect, educate and inform. As a medium, blogging is fabulous for writers for the immediacy of publishing as well as the (relative!)...
SMART and HARD and the power of clear goals
It’s that pointy time of year when we start to say ‘fare thee well’ to the year and start thinking about saying ‘hello, new year, you saucy minx, you’ and of course, that can...
Tell your story – Gemma Nugent
It’s my favourite time in my blog schedule when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Gemma Nugent from...
Turning fabulous feedback into wonderful content
How well do you know your audience? It’s a question that many people balk at. However, when we know our audience, what makes them tick, and what makes them ick, then we can write...
Why Moxie? A Q&A about my biz book, Writing with Moxie
My new book, Writing with Moxie: How to Add the Sparkle and Banish Boring took me down memory lane of some 20+ years of lectures, festivals, workshops, courses, conferences,...