Here’s the thing: you can’t be a word nerd without being a total book worm. Both labels I wear with absolute pride. Since childhood, I’ve read voraciously, three to five books a week. Once, in Year 10 English, I was reading ‘on the sly’, a novel on my lap ‘out of...
Do you follow me on Facebook and LinkedIn? Over the 10 business days in the lead up to the end of 2016, I’ve been featuring a Blue51 Communications project from this past year, and here is my top 10 for your reading pleasure! 1- All Decked Out South Australia is...
Blogging is an incredibly effective online marketing tool, and one which I believe almost every business could use and have fantastic results. Here’s why: 1- Blogging keeps the Google gods happy. All that delicious fresh content drives traffic back to your website. 2-...
Oh dear! You’re so busy working in your business, keeping your clients and staff happy, managing multiple projects, that you’ve let your communications slide! Today’s Blue51 Show and Tell is an overview of working with a business who needed to get back on track with...
A well-written media release that’s IRRESISTIBLE to journos is such a fantastic communications tool to build your brand awareness, and enhance your credibility as as expert in your field. Free publicity, people! There’s some key elements in writing a killer media...