One thing I’m told time and time again by clients, is that I have the ability to turn their notebooks of ideas into communications that presents their business in the best possible light. As much as I love writing, and I do, oh how I do, I really love strategic...
It’s no secret that I live and die by my schedule. If something isn’t in my schedule then it simply doesn’t get done. There’s a huge amount of flexibility in self-employment and/or working from home which I’ve talked about here and here....
Remember the days of dial up internet, where the only sound better than that screechy connection whine was the ping of a new email? With upwards of 100 emails hitting my inbox each day (and that’s after regular massive cull and unsubscribe sessions), I don’t really...
By goodness, I love a launch event! I love running around with a clipboard, I love sending out invitations, I love nurturing media interest and I even love lining up flyers so they look good on Instagram. Today’s Blue51 Show and Tell is a bit of a Launch101- how I...
Can you feel it in the air? The temperatures are rising, as I leave for the gym the sky is getting lighter and one of my best friends is runny-eyed and sneezing, cursing the blossom. It’s Spring Down Under! It’s also Annual Report season, and annual report copywriting...
