An image bank is an incredible asset for a business. Evocative photos that capture it’s essence, it’s strengths and it’s point of difference can be used across a multitude of tools and tactics for a multitude of sins…or not… I shared the amazing images from two recent...
Here’s a not-so-secret confession- I’m a wannabe photographer. Sadly, my skills extend little beyond the auto function on my DSLR, so I engage the big guns when my clients need good imagery to support their communications. A strong image bank gives the foundation for...
It took me a while to accept networking as a critical element of my business marketing. I can’t deny it- one of the key benefits of freelance life is showing up to work in my activewear (Activewear, Activewear), so the thought of strapping on the heels and a shiny...
I’m utterly thrilled to be sharing a recently completed client project in today’s Blue51 Show and Tell. The project: A fabulous online home for Western Special Needs Dentistry. The client: Western Special Needs Dentistry (WSND) provides oral health services to people...
To niche, or not to niche. That is the question… As a business concept, it completely and utterly makes fantastic sense to have a speciality, or a niche. As a communications coach and copywriter, I do an imperceptible happy dance when I ask a potential client about...
