So many ideas; so little time! Blogging is such a fantastic way to tell your story and grow your business. Like any communications tactic, blogging and content marketing is most effective when delivered within a strategy, and not just for the sake of it. Today’s...
Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project to a client and her response was less about the content (it was fantastic, naturally 😉 )...
Each December for the past two years, as the summer holidays approach, I start getting messages that become increasingly pushier from people wanting my latest best reads list to plan out their summer reading. In 2016, I started publishing a list of my favourite reads...
It’s my favourite time of my blog schedule, when one of my gorgeous clients takes my revised version of The Proust Questionnaire! Say hello to beautiful Denise from Gosh and Co. Denise owns a multi-award winning salon in Mount Waverley and manages a team of dedicated...
AKA turning my back on the hustle Maybe it’s because I’m Italian, and la dolce vita and siestas are part of my DNA, but I’ve never subscribed to the concept of living to work. Nope, I work to live. That’s not to say I don’t love my work- I wholeheartedly do. I live...
