Oh, it’s that magical time of year again when I dive deep into my memory banks to relive the books that I’ve loved best this past year. Those of you playing along at home will know that each year, I keep a running diary of the books I read, and at the end...
About ten years ago, I was in the regional library in the country town near where I grew up, and there was a display set up celebrating a local elderly gentleman who had been offered an honorary Bachelor degree off the back of a local history he had written. I flicked...
There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51 Communications’ tagline is tell your story, and today’s Blue51 Show and Tell gives an insight...
Each month, when I stroll my way around my Google Analytics, one of the highest performing posts is last year’s reading round up. Seems everyone loves a good book recommendation, and Lord knows I love sharing an opinion, solicited or otherwise. Of course, as...
Gosh, I’ve worked on some fabulous projects this year! I’ve kicked around strategies for social media, for launches, for events and for writing projects. I’ve written websites, about pages, sales campaigns and even the odd carefully crafted text...
