Today’s Blue51 Show and Tell gives an insight into the communications approach I suggested for a client to generate excitement about a business opportunity she was launching. The project: A communications strategy to generate a buzz for a series of recruitment events....
As a writer, I do love a good metaphor, and as a communications advisor, there’s not much I love more than helping my clients fill their funnels. Why? In basic terms, a funnel is the path a person takes on the journey towards working with you. The purpose of all...
How can a business join forces with colleagues in the same industry to grow not just a practice, but the awareness of a speciality? Today’s Blue51 Show and Tell gives an insight into a communications strategy to get industry colleagues enthusiastic about a business...
Remember my post about easy ways to extract feedback from clients that are testimonial-material? Have a quick read, I’ll wait… OK, so your survey built and sent out to clients? Had some coffees to get some verbal goodies? Pounced upon beautiful feedback given via...
When a marriage reaches ten years, traditionally diamonds are used to mark the occasion- scrap that, according to tradition, one has to wait 50 years. What happens when a business reaches ten years, particularly in an incredibly tumultuous economic environment? A year...
