Being a Word Nerd means I’m also a Book Worm by default. I love reading. I adore it. It’s something I love to do *almost* more than anything else in the world. Each year I read at least 52 books a year, almost always a whole lot more, and for the past nine years I’ve...
My content strategy may wax and wane over the years – in fact, any content strategy worth its weight should be tweaked and revised as a business and a brand evolves – but one thing that’ll never change is me singing the praises of my wonderful clients. For...
I love blogging! It’s such a fabulous way to connect, educate and inform. As a medium, blogging is fabulous for writers for the immediacy of publishing as well as the (relative!) ease. This has been another big year for my writing overall, and my content strategy more...
Content marketing is incredibly powerful because it builds connections over time. As you share your message through clever content, people get to know you through the stories you tell and the expertise you share. But – is it you? Dr Maya Angelou said it...
For the love of all we hold precious in this world, would people just stop shoving apostrophes where they’re not needed? If I’m meandering down a street, thoughts of sugary decadent indulgence in my mind, and I see a cafe with a chalkboard proclaiming, ‘Our brownie’s...
