Write to your audience

There’s a question, potentially old as time, and it goes a little something like this: Who gives a flying you-know-what?   When this is the response to a communications tactic such as a blog post, social media caption or email, it’s, well, unsatisfactory, she...

Tell your story- Brian Klindworth

It’s my favourite time in my blog schedule, when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have Brian Klindworth. Brian is a career coach who helps people live life by design- their design.   The Proust...

Headlines and subject lines, oh my!

There is one surefire way to keep someone reading your content- that is to grab their attention, and then keep it! Easy peasy- you just need a strong headline or subject line. It’s as easy and as difficult as that.   Here’s the thing; for some writers it’s really...

Tell your story- Siobhan Mulvahil

It’s my favourite time in my blog schedule, when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have Siobhan Mulvahil from With Zest. Siobhan is a marketing mentor and marketing consultant helps businesses strategise,...

Know thyself, know thy business…

There’s a lot of misconceptions about what it actually means to run your own show. When you look at Instagram you could be forgiven for thinking it’s all green indoor plants trailing and snaking their way down artfully-curated bookcases, high end stationary and a...
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