My Blog – Storytelling
Blue51 Show and Tell: Launch 101
By goodness, I love a launch event! I love running around with a clipboard, I love sending out invitations, I love nurturing media interest and I even love lining up flyers so...
How to Create a Bloody Awesome Annual Report
Can you feel it in the air? The temperatures are rising, as I leave for the gym the sky is getting lighter and one of my best friends is runny-eyed and sneezing, cursing the...
Motivation Hacks
Let me tell you something for nothing- working for myself is the bomb. I set my own hours, deadlines, income goals and Key Performance Indicators. I experience flexibility and...
The Balancing Act
If you take a peek at my My Lovely Clients page, you’ll see fairly quickly that I don’t do niche. I work on many different projects for different clients at once- and I love it!...
Blue51 Show and Tell- A Beautiful Bio
I absolutely love a good bio, and I know I’m not alone- according to the GoogleGods, the About Page is the most visited page on a website, hands down. People like to work with or...
Blue51 Show and Tell- Storytelling through Copywriting
I can’t remember a time in my life when I didn’t love storytelling and writing. I always wanted to be a writer, and the opportunity to write every day is in the top three list of...
Five Essentials for the Day to Day of Running a Business
Each business day morning, I salute the sun on a rock overlooking a tropical bay, before having an organic granola sprinkled vegan smoothie. I then take my MacBook poolside, or...
How to write a killer photography shoot brief
An image bank is an incredible asset for a business. Evocative photos that capture it’s essence, it’s strengths and it’s point of difference can be used across a multitude of...
Blue51 Show and Tell- Image Bank Glory
Here’s a not-so-secret confession- I’m a wannabe photographer. Sadly, my skills extend little beyond the auto function on my DSLR, so I engage the big guns when my clients need...
Sign Up, Show Up and Follow Up- Three Steps for Networking Boo Yeah!
It took me a while to accept networking as a critical element of my business marketing. I can’t deny it- one of the key benefits of freelance life is showing up to work in my...
Blue51 Show and Tell: A Beautiful Website
I’m utterly thrilled to be sharing a recently completed client project in today’s Blue51 Show and Tell. The project: A fabulous online home for Western Special Needs Dentistry....
Niche or No Niche? Three Reasons to Name a Niche
To niche, or not to niche. That is the question… As a business concept, it completely and utterly makes fantastic sense to have a speciality, or a niche. As a communications...