My Blog – Storytelling
How to make the humble and much reviled case study part of your content toolkit
Nothing seems to give people the shivers like case studies. I know, I know, I know. Those memories of university assignments marked down because of failure to comply To. The....
Tell your story – Sophie Kost
It’s my favourite time in my blog schedule, when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Sophie Kost,...
Tone of voice – the secret sauce to brand writing that connects
Content marketing is incredibly powerful because it builds connections over time. As you share your message through clever content, people get to know you through the stories you...
Tell your story – Nic Vine
It’s my favourite time in my blog schedule when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Nicole Vine. Nic...
Steph Clarke talks Tell Your Story
Imagine this: I'm scrolling through my inbox, reading one of my favourite regular emails when my name pops up. Oh yes, the fabulous Steph Clarke has read my book, and she has...
Apostrophes minus the angst
For the love of all we hold precious in this world, would people just stop shoving apostrophes where they’re not needed? If I’m meandering down a street, thoughts of sugary...
Tell your story – Kath Harris
It’s my favourite time in my blog schedule, when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Kath Harris. Kath...
Holly talks with Clem and Kryshla
Well, this was a fun conversation! I could have talked to these gals all day. We started off talking origin stories and ended up in the world of content pillars. Here 'tis, for...
The down and dirty of a fabulous content strategy
The core principle of branding is to develop, increase and enhance your knowability, likability and trustworthiness. We know that people buy from people they like- and people get...
Holly Talks Human with Mark LeBusque
I absolutely loved catching up with my mate Mark LeBusque to talk all things finding the story and blowing your trumpet. Here's the recording - have a listen, and tell me what...
Tell your story – Cait Wotherspoon
It’s my favourite time in my blog schedule when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Cait Wotherspoon....
Is it time to broaden your communications toolkit?
Hey guess what? Communications isn’t *just* social media! Social media is just one prong in a heavily spoked communications wheel. Dodgy metaphors aside, when was the last time...