There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51 Communications’ tagline is tell your story, and today’s Blue51 Show and Tell gives an insight...
I’m so excited to share a recently completed new website for today’s Blue51 Show and Tell. The project: A fantastic new online home for Wyndham Periodontics and Dental Implants The client: Wyndham Periodontics and Dental Implants provides specialist periodontal...
Today’s Blue51 Show and Tell gives a quick insight into a communications strategy to launch a new health clinic. The project: Launching a new business, Vibrance Clinics. The client: Vibrance Clinics is a health and wellness service that provides osteopathic and...
Today’s Blue51 Show and Tell gives an insight into the communications approach I suggested for a client to generate excitement about a business opportunity she was launching. The project: A communications strategy to generate a buzz for a series of recruitment events....
As a writer, I do love a good metaphor, and as a communications advisor, there’s not much I love more than helping my clients fill their funnels. Why? In basic terms, a funnel is the path a person takes on the journey towards working with you. The purpose of all...
How can a business join forces with colleagues in the same industry to grow not just a practice, but the awareness of a speciality? Today’s Blue51 Show and Tell gives an insight into a communications strategy to get industry colleagues enthusiastic about a business...