It’s that pointy time of year when we start to say ‘fare thee well’ to the year and start thinking about saying ‘hello, new year, you saucy minx, you’ and of course, that can only mean one thing: business planning and goal setting! Caveat time – unlike a...
I love writing and communications. I love working with people who value their communications. I love creating a space of discovery that empowers and inspires big thinkers to fall in love with the vibrant potential and the possibilities of embracing, sharing and...
Writer’s block isn’t just the concept of not being able to strangle out words from the blank page, it’s also about getting stuck mid-sentence or mid-project. It can feel debilitating and borderline upsetting – knowing you need to get that blog post written, that...
Did you know that it’s not only novelists that can use the tools of fiction? Fiction tools are a secret weapon I love to use to craft unforgettable stories that make people want to read on and on and on times infinity. Tools of fiction are equally applicable to brand...
Process vs Product Do you know the secret to good, compelling writing? Yes, it’s clever syntax, clear messaging and audience alignment. More than all of that, it’s giving a flying you-know-what about the way you’re crafting a message, ie the act of writing, as well as...
In writing, and in life more generally, there are two types of people: planners and pantsters. Planners like to lay out a structured, logical roadmap to a desired end state, while pantsters prefer a more whimsical journey where they fly by the seat of their pants. It...
