Did you know that it’s not only novelists that can use the tools of fiction? Fiction tools are a secret weapon I love to use to craft unforgettable stories that make people want to read on and on and on times infinity. Tools of fiction are equally applicable to brand...
Process vs Product Do you know the secret to good, compelling writing? Yes, it’s clever syntax, clear messaging and audience alignment. More than all of that, it’s giving a flying you-know-what about the way you’re crafting a message, ie the act of writing, as well as...
My life and business superheroes in 2020 So, apparently it takes a village to raise a child. So too a brand and a business, and I have a village of superheroes that keep me not just ticking along nicely, but thriving. We’ve all heard that old adage that your...
My top 10 reads of 2020 Here we go, it’s that magical time of year when I share my favourite reads for the year that’s passed. Before we get stuck in however, I have to make mention of this year, 2020, one we’ll never forget. I know, I know, you’re sick to the back...
I was utterly chuffed when Emma McQueen invited me to be interviewed on her podcast, Tea with the Queen. It’s a surreal experience, chatting with someone you know so well in a soundproofed studio with a microphone between you and we had an absolute ball chatting...
My goodness, I love sharing my clients’ stories via The Proust Questionnaire! Today we have gorgeous Julie from Space and Time. Space and Time Professional Organising shares practical tools to get organised at home for professional, working Mums to replace stress,...
