To niche, or not to niche. That is the question… As a business concept, it completely and utterly makes fantastic sense to have a speciality, or a niche. As a communications coach and copywriter, I do an imperceptible happy dance when I ask a potential client about...
That would be me! This is going to be one of those long, potentially rambling posts, so make yourself something heavily caffeinated (or juice up some leafy greens if you’re so inclined), slip into something comfortable (I recommend lulu, my uniform) and settle in for...
Happy New Year! For those of you who had a gorgeous, relaxing time away from work I hope you’re feeling refreshed, energised and ready to grab 2016 and give it a big hug- or a punch in the face, if that’s more your thing. The new year is awash with ideas, visions and...
