For the love of all we hold precious in this world, would people just stop shoving apostrophes where they’re not needed? If I’m meandering down a street, thoughts of sugary decadent indulgence in my mind, and I see a cafe with a chalkboard proclaiming, ‘Our brownie’s...
The core principle of branding is to develop, increase and enhance your knowability, likability and trustworthiness. We know that people buy from people they like- and people get to know you through the stories you tell. Hello, content marketing! Just like a pavlova,...
Canned emails are one of those writing projects that are often put to the bottom of the priority list because they seem just so GD boring and unsexy! I myself put off writing them for years until I was forced by my CRM (Dubsado for those playing along at home) to get...
2021 was biblical. While locusts didn’t make an appearance, the plague continued, deplorables rioted in the streets and Melbourne, the home of Blue51, was hit by an earthquake. To be honest, when I was writing away at my desk and the bookcases started swaying behind...
It’s been a year- has it not? I’m not mentioning the C-word, but one of the (many) silver linings has been the opportunity to write up a storm, both fiction for myself but also for my content strategy. I’ve written a ton this year for clients, for Blue51 and late this...
Confession time- I don’t believe in writer’s block. That’s not to say that I never struggle for content ideas, but I see it more as a depletion of mojo. I know that for many people, coming up with the stuff to write about in their business is one of the things that...
