There’s a question, potentially old as time, and it goes a little something like this: Who gives a flying you-know-what? When this is the response to a communications tactic such as a blog post, social media caption or email, it’s, well, unsatisfactory, she...
There is one surefire way to keep someone reading your content- that is to grab their attention, and then keep it! Easy peasy- you just need a strong headline or subject line. It’s as easy and as difficult as that. Here’s the thing; for some writers it’s really...
Process vs Product Do you know the secret to good, compelling writing? Yes, it’s clever syntax, clear messaging and audience alignment. More than all of that, it’s giving a flying you-know-what about the way you’re crafting a message, ie the act of writing, as well as...
Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project to a client and her response was less about the content (it was fantastic, naturally 😉 )...
Grammar and spelling not your thing? Takes you forever to bang out a 300 word article? Need to update your flyer or website but you get tangled in words? Gosh, don’t put yourself through that quagmire when there are people out there with Masters in this shiz- aka me....
I’ve just started working with a client on an exciting project that is based on one of my greatest loves- storytelling. I can’t go into too much detail at this early stage, but basically, we are showcasing my client’s services by creating narratives that celebrate...
