Communications Mentoring
Word Nerd in your Pocket Communications Mentoring:
Tell me, what is it you plan to do with your one wild and precious brand? OK, I’m no Mary Oliver, but there’s only one way for your ideal audience to connect with your message, and that’s through consistent, cohesive and aligned communications.
There’s a beautiful sweet spot in business where, almost suddenly, there’s a snowballing flow of enquiries and interest, the work is fabulous and inspiring and the clients are exactly those you imagined when you launched. This comes not without effort, but from bloody good communications delivered consistently and effectively.
It’s hard to be objective when it comes to your own business and how it looks from the outside, but do you have more than a sneaking suspicion that the messages you are sending out into the world aren’t quite hitting your ideal audience?
What’s more, do you have the time to spend months upon months pondering about this strategy vs that, if your key messages are accurate, how you could make better use of your online marketing opportunities, or even if you’re taking advantage of the word of mouth marketing your clients are already doing on your behalf?
Communications mentoring is a powerful way to get some targeted, strategic momentum happening in your brand communications. It’s completely and utterly dedicated to curing your communications ills and setting you up for the right actions to move your brand, actions you’ll actually be excited to implement. The best part? You’ll have complete clarity about what you need to do and how your planned communications will meet your business goals.
In these power-packed communications mentoring sessions I’ll take a look over your communications- both out there and in the maybe pile- and give you action-based recommendations, suggestions and tools to remove your tongue-tie, get some clarity in your communications, and get right to the core of your messages. I’ll set my Word Nerd eyes on your brand writing and suggest ways to give it the oomph it needs to engage. I’ll offer feedback on your tactics and share new or different ways to connect your audience with your message.
Areas of focus can include:
- Branding- business and personal
- Digital marketing
- Reviews of your sales pages, offers, email campaigns and social media captions
- Websites
- Finding your unique story and point of difference
- Event communications
- Defining and finding your ideal client
- Key messaging against your business goals, service streams and ideal client
- Word of mouth communications to turn your clients into your business promoters.
Trust me: after 20+ years at the communications coalface I’ll have a quicker, more effective, less angsty way to tell your story and share your message in a way that connects with your ideal audience and I have perspective, objectivity and distance from your work that you possibly don’t.
How it works:
Over the next 90 days or beyond, we’ll unpick your communications challenges, big and small, as we deep dive into your chosen area (s) of focus, brainstorming, plotting and scheming.
Each month, we do the communications Word Nerd tango:
- One 1:1 45 minute strategy zoom session to discuss your goals, pick my brain, make plans, brainstorm content and communications tactics to create your plan of attack to get your work front and centre.
- One x 20 minute phone accountability call to check in on the actions we discussed, to answer any questions that may have come up in your current activities and any tasks or areas where you need some communications handholding.
- Weekly email support for communications advice to answer any questions that may have come up.
Investment: $450 +GST per month.
Please note- three months is the minimum duration for mentoring. Momentum takes time, and so do results from beautiful clear communications.
You’ll walk away from each session with:
Clarity- clarity in message, actions, audience and strategy to showcase your business effectively, consistently and compellingly. It’s this clarity that drives momentum, and in turn, results!
Focus- clear actions to take you from overwhelm and scattergun to a beautifully unambiguous approach that connects and converts, that meets your business vision and goals.
Smugness- that sense of certainty that comes with a clear path to follow, knowing you’re on track and ticking off the action items that drive your business.
Fire in your belly- you’ll also have a sense of enthusiasm, inspiration, motivation and excitement for your business. This is where the fun lies!
See? I’m almost quite literally your Word Nerd in your Pocket, or if you want to give me a fancy-pants title for your Numbers Nerd, just call me your outsourced Communications Director.
Who for:
My Word Nerd in your Pocket Mentoring package is perfect for people who:
- Know they have the makings of a beautiful brand, but have been so caught up in werk, werk, werk that they’ve had a scattergun approach to their communications, rather than strategic, thoughtful and aligned to broader goals.
- Like accountability, support, handholding and a gentle shove or two to drive real momentum and growth.
- Want to have their communications scanned by a Word Nerd before it leaves their business- fare thee well, dodgy apostrophes!
- Want the ongoing support of a specialist communications writer to support the messaging of their pivots and shifting goals. Bonus points if said comms specialist thrives on action, story, laughter and the occasional f-bomb.
- Value a set of experienced eyes on their communications plan of attack to make sure it is doing exactly what it should- building your brand and telling your story.
- Want a cheerleader with a red pen, a juggernaut of a vocabulary, hands she ain’t afraid to gleefully clap and pearls she ain’t afraid to clutch.
Monthly Inclusions:
- Brand Story questionnaire for you to complete before we meet to guide my research and maximise our time together (initial session only)
- One x 1:1 45 minute strategy zoom session with full access to my highly educated and experienced Word Nerd brain, recorded and sent to you post-session
- One x 20 minute phone check in
Weekly email support for communications advice in case any ‘sorry, what?’ questions arise between sessions.
Investment: $450 +GST per month.
Please note- three months is the minimum duration for mentoring. Momentum takes time, and so do results from beautiful clear communications.
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